Choice Hotels EMEA and RIMC Hotels & Resorts Group open Quality Hotel Vienna in Austria
- The hotel is being upgraded to new Brand Quality standards as part of a property improvement plan underway since early November 2022
- The PKF Hotel Group found the new operators and acted in an advisory capacity during the acquisition of the hotel until the signing of the franchise agreement
Choice Hotels EMEA and the RIMC Hotels and Resorts group have opened the Quality Hotel Vienna located on Schönbrunner Schloßstraße, in the immediate vicinity of the famous Schönbrunn Palace.
Located in the center of the Austrian capital, the 118-room property is currently being upgraded to the recently updated quality brand standards of Choice Hotels EMEA.
Choice Hotels EMEA and RIMC Hotels and Resorts Group have previously worked together successfully and are now entering into a new 20-year franchise agreement.
Commenting on the opening, Jonathan Mills, CEO of Choice Hotels, said, “We are delighted to break new ground with this strategic collaboration with the RIMC Hotels and Resorts group.
“This is our first hotel in Austria and with it we show that EMEA is an important growth market for us, despite the difficult times for the hotel industry. Guests will benefit the most from our cooperation and can expect a Quality Hotel in Vienna that meets the latest Quality Hotel requirements and standards.
Marek N. Riegger, Group CEO, RIMC Hotels & Resorts, said, “We look forward to working with Choice Hotels EMEA and know we have a trusted colleague at our side. We also don’t fully know the Vienna market and are looking forward to operating there. »
Stefan Catic, Head of Operator Search at PKF Hospitality Group, said: “We are very pleased to have successfully completed our search for an operator. Visitors to Vienna can expect a quality hotel that RIMC Hotels & Resorts Group and Choice Hotels EMEA will together successfully position in the market.
The PKF Hotel Group acted in an advisory capacity and found RIMC Hotels and Resorts Group as the new operator of the former Austria Trend Hotel Zoo in Vienna.
The new agreement and the strategic location in Austria support the course of expansion of Choice Hotels EMEA and hotel operator RIMC.
Choice Hotels EMEA, which is repositioning its Comfort, Clarion and Quality brands and introducing its Sleep brand to the European market in the future, is well on its way to becoming the leading midscale franchisor in EMEA.
The RIMC Hotels & Resorts group, headquartered in Hamburg, is one of the leading international hotel companies. Over the past 30 years, the group has already realized 200 hotel projects in Germany and abroad and is planning further projects on the German and international market.
Choice Hotels EMEA is entirely franchise-focused, providing tools, systems and services that drive revenue and fuel growth.
The value proposition of the international franchise hotel chain is to offer high quality brands that can be implemented flexibly, within specified design guidelines and tailored to the type and location of the hotel. ‘hotel.
Quality hotels cater to value-oriented business and leisure travelers who appreciate modern design, high standards of hygiene and attentive service. Quality guests appreciate the location of the hotel and want, among other things, a comfortable bed and a modern bathroom.
The contemporary design of Quality Hotels encourages guests to relax, spend time in the hotel and socialize while traveling.
Currently, the building in Vienna is undergoing a facelift following Quality brand design guidelines with fresh, modern rooms, which are enhanced by thoughtful local accents.
Choice Hotels EMEA’s expansion does not stop with the opening of the Quality Hotel Vienna and the group is actively seeking new properties, old and new, in the midscale hotel segment.
For more information, please contact: Katie Kershaw of Kershaw and Company
You can find more information about RIMC Hotels at www.rimc.de, about the PKF hotel group at www.pkfhospitality.com, about Choice Hotels and the Quality Hotel Wien at www.choicehotels.com/de-de.
About Choice Hotels EMEA
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™ and Comfort™ brands in France, Germany, Italy, Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands offers business and leisure travelers a range of high-quality accommodation options. quality ranging from limited service to full service. hotels in the upscale, upper midscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program gives members a faster way to earn rewards, with personalized benefits from day one. For more information, visit www.choicehotels.com.
This release contains “forward-looking statements” about future events, including planned hotel renovations, developments and openings. These statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and other “risk factors” described in Choice Hotels International, Inc.’s Annual Report on Form 10 -K and quarterly reports on Form 10-Q. and this could cause actual results to differ materially from our expectations.
About RIMC Hotels & Resorts Group
The RIMC Hotels & Resorts group, headquartered in Hamburg, is one of the leading international hotel companies. At the helm are Marek N. Riegger, CEO and Audun Lekve, CFO. Over the past 30 years, the RIMC Hotels & Resorts group has realized 200 hotel projects in Germany and abroad. The RIMC Hotels & Resorts group has had great success with its idea of operating and revitalizing hotels with bespoke management solutions. The RIMC Group’s diverse portfolio of business hotels, city hotels, vacation hotels – in different categories is currently a healthy and promising mix of hotel products, including hotels from the Ramada, Moxy, Steigenberger, Sheraton and Radisson Blu. Further hotel projects are planned for 2023 and the following years on the German and international market.
About PKF Hotel Group
The PKF Hotel Group is an internationally recognized market leader in hospitality and tourism consultancy. With a team of approximately 100 consultants in 20 offices on all continents and almost 100 years of experience, the PKF hotel group offers targeted consulting services in the field of hospitality, assisted living, tourism and leisure investments – including feasibility studies, appraisals, operator research, project development, financing and investment advice, asset management, research and benchmarking and strategic advice. www.pkfhospitality.com