Clarion Pointe Opens 50th Hotel as Expansion Continues Nationwide
Demand for a mid-range brand offering affordable and elevated essentials is growing
Rockville, Md., August 9, 2022 /PRNewswire/ — Building on its successful efforts to bring its premium, cost-effective core products to new markets nationwide, bugle pointa mid-range selective-service brand extension franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrated the landmark opening of the brand’s 50th hotel this summer.
This last stage of development follows several recent openings, in particular on the markets of Abingdon, Virginia; Greensboro, North Carolina; and Indianapolis, Indiana. In addition, interest in the brand remains strong; in the first half of this year, contracts won by Clarion Pointe increased by almost +20% compared to last year.
“Clarion Pointe was specifically designed to help owners create an affordable travel experience for today’s customers,” said Kristen Salotti, Senior Director, Founding Brands, Choice Hotels. “Just three years after the opening of the first Clarion Pointe hotel, this milestone demonstrates Choice Hotels’ commitment to the continued success of the owners of Clarion Pointe.
Soon, Clarion Pointe will build on its continued expansion with additional franchise openings in markets such as Baltimore, Maryland; Durham, North Carolina; and Tampa, Florida.
“Today’s growth-minded owners want flexibility and resources in the brands they operate, and Clarion Pointe delivers that and more with a streamlined conversion process and industry-leading support for from the team at Choice Hotels, which is why in such a short time since its launch, Clarion Pointe has not only successfully expanded its affordable, modern accommodations to more of the customer-preferred markets around the world. nationwide, but it also cemented its reputation within the development community as one of the top conversion opportunities in the mid-range segment,” said Tom NeeSenior Vice President, Franchise Development, Choice Hotels.
Like all Clarion Pointe hotels, the newer establishments allow travelers to optimize their stay with “focal points”, including:
– Contemporary design touches that guests will want to share with friends, such as iconic murals in the lobby and rooms inspired by local points of interest.
– Thoughtful food and drink selectionsstarting with free breakfast and coffee, all the way to craft beer, a selection of wines and small bites available for purchase in the market.
– Technology with on-demand connectivity for working or relaxing, including 49-inch TVs with streaming capabilities and free streaming power Wireless.
– Dedicated training space with all the modern essentials, like cardio equipment and a weight station, to stay in shape to the core.
“Guests love the elevated essentials and contemporary design, plus the extras like the locally inspired murals that surprise and delight travelers when they stay at Clarion Pointe. The tools and resources, are a real differentiator when it’s about positioning your property for success,” said Ankur Brahmbhattlongtime Choice Hotels franchisee and owner of Clarion Pointe on Lake Clarksville-South Hill West, which opened earlier this year.
For more information on development opportunities, visit www.choicehotelsdevelopment.com/clarion-pointe.
About Clarion Pointe®
the bugle point The brand, franchised by Choice Hotels, gives savvy, sensible travelers more options for affordable travel. The hotels offer guests a convenient and affordable experience with elevated essentials in the right places, including contemporary design touches, curated food and beverage options, and on-demand connectivity. In addition to cozy rooms with iconic murals, Clarion point properties offer free modern fitness equipment Wireless and free breakfast. From June 30, 2022there are more than 100 Clarions point hotels open or awaiting conversion since the launch of the brand. For more information, visit www.choicehotels.com/clarion-pointe.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest accommodation franchisors in the world. With nearly 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of June 30, 2022, Choice® The family of hotel brands offers business and leisure travelers a range of high-quality accommodation options from limited-service to full-service hotels in the upscale, midscale, extended-stay and economic. Award-Winning Choice Privileges® The loyalty program gives members a faster way to earn rewards, with personalized benefits from day one. For more information, visit www.choicehotels.com.
This communication includes “forward-looking statements” about future events, including planned hotel openings. These statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and other “risk factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10. -Q, each of which could cause actual results to differ materially from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a franchise disclosure document filed and registered with the appropriate state authorities. A copy of the Franchise Disclosure Document may be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2022 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.