Marriott International opens its 1,000th hotel in Europe, the Middle East and Africa
Bethesda-based hotel giant Marriott International Inc. on Monday announced the launch of The Westin London City, its 1,000th hotel in Europe, the Middle East and Africa (EMEA).
A Westin flagship hotel, the property also marks the debut of the Westin Hotels & Resorts brand in the UK market.
The company also announced that in 2022 and 2023 it plans to add more than 200 properties, equivalent to 38,000 rooms, in Europe, the Middle East and Africa.
Marriott International’s brands, such as AC by Marriott, Moxy Hotels, Courtyard by Marriott, Residence Inn by Marriott, Aloft Hotels, Element Hotels and Four Points by Sheraton, continue to spearhead growth in Europe, representing more than 50% of the company’s current turnover. signed pipeline of hotels in the Europe region. Moxy Hotels, Marriott’s hotel brand created for the young at heart, is expected to add more than 26 additional hotels to its portfolio in the region in 2022 and 2023, with planned openings including Moxy Liverpool City Center in England, Moxy Paris East and Moxy Pompeii.
Scheduled to make its European debut in 2023, Fairfield by Marriott is expected to see two hotels open next year: Fairfield by Marriott Badhoevedorp Amsterdam Schiphol Airport in the Netherlands and Fairfield by Marriott Copenhagen Nordhavn in Denmark.
Last year, the company opened four Residence Inn by Marriott hotels across Europe and plans to expand its reach with 15 more, set to open in Naples, Italy; Vienna, Austria; Paris; and others in 2022 and 2023.
Conversions continue to be a significant driver of room growth across Europe, particularly at independent hotels, given the appeal of Marriott’s strong distribution systems. Conversions account for approximately 30% of planned hotel openings in Europe in 2022 and 2023, and owner interest remains high in the company’s strong portfolio of collectible brands – Autograph Collection Hotels, The Luxury Collection and Tribute Portfolio.
Luxury hotels and residential properties continue to be in high consumer demand, particularly in the Middle East, accounting for over 20% of the company’s pipeline units signed in the region.