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Home›Hotel Management›Quest expands franchise network with openings in suburban Melbourne, Sydney and Geelong

Quest expands franchise network with openings in suburban Melbourne, Sydney and Geelong

By Lela Grear
February 15, 2022
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Australasian apartment hotel operator Quest is rapidly expanding its franchise network with new businesses opening in local communities across the country.

Quest already has the largest network of franchised apartment hotels with over 170 locations in Australia, New Zealand, Fiji and the UK, and continually provides aspiring franchisees with opportunities to run their own business.

Over the next 12-24 months, Quest will add five new serviced apartments to its ever-expanding network in Collingwood (inner Melbourne), Watergardens (outer suburbs of Melbourne), Geelong, Blacktown (west of Sydney) and Woolooware Bay (south Sydney), the construction of these properties is already well advanced.

“With five new hotels currently under construction and eight more hotels slated to begin construction in the first half of 22, there are incredible opportunities for hospitality management professionals with that special spark to take the leap and achieve the dream of owning your own hotel business,” says David Mansfield, Managing Director of The Ascott Limited Australia.

“With the extensive support offered by Quest’s proven business format franchise model, I cannot speak highly enough of the opportunities available to motivated, hard-working individuals to leverage their entrepreneurial experience in the hospitality industry, make the transition from employee to business owner and reap the lifestyle and financial benefits.

A Leader in Australasia’s Serviced Apartment Industry

Quest was founded in Melbourne in 1988 and has held a strong position in the Australasian aparthotel industry for the past three decades. Now, as a member of Singapore-based The Ascott Limited, Quest is part of one of the world’s leading hosting networks.

The brand enjoys a strong reputation among local business travellers, with over 80% of Australia’s 500 largest companies among its customers.

Quest has properties in downtown, suburban and regional locations, each handpicked through a comprehensive site selection process. Before committing to a new location, Quest studies the economic situation of target locations and undertakes in-depth discussions with client companies to better understand promising locations.

Thanks to its solid reputation in the market, Quest benefits from the financial support of banks to establish the company even before the franchisee is found.

Support for business leaders

Quest has established a proven business format franchise model by taking a balanced stakeholder approach, with the success of each stakeholder being interdependent.

Quest business owners are their own boss, but have the advantage of access to well-researched and proven procedures, training, guidance and resources.

Franchisees can also tap into the knowledge of a dedicated and passionate support team when needed. Franchise Relationship Managers (FRMs) are on hand to provide business advice and coaching in areas such as revenue generation, operational improvement, business planning, financial management, compliance and stakeholder management .

Quest Portland franchisee Vincent Bellerose appreciates the strength of the Quest brand in the aparthotel category and the support the franchisor offers franchisees.

“It’s not just one person supporting you,” he said. “Of course, you have your Franchise Relationship Manager as your main point of contact, but you can also call on all the other areas for advice: marketing, sales, legal, finance, IT and human resources. No one at Quest headquarters has ever said “No, I can’t help you”.

“Quest’s product standards for apartments are high, so guests can expect a consistent premium experience at Quest apartment hotels, no matter where they stay. There is certainly a mindset throughout the franchise network that we are stronger as a collective and continually strive to deliver consistent standards.

Become a Quest Business Owner

Franchisees are often people with experience or with an interest in the hotel or hotel business, who already live in the cities where the Quest property is based.

Although the process of selecting business owners is rigorous, those who succeed can reap the rewards both professionally and financially.

If you want to take over your own business, find out how to become a Quest franchisee. Visit www.questfranchise.com.au or call the Quest Franchising team on 1800 809 913.

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